Needs/Wants

Needs/Wants is a stylish boutique tucked into the iconic pink storefront on London’s Richmond Row. Specializing in women’s fashion, the shop offers a carefully curated mix of clothing and accessories from standout labels such as Gentle Fawn, Z Supply, and Lack of Color, among others. Shoppers appreciate the boutique’s fresh, contemporary aesthetic and its focus on unique, high‑quality pieces that blend comfort with trend‑forward design. Whether looking for everyday essentials or standout accessories, customers find a personalized shopping experience in a vibrant, eye‑catching setting that reflects the brand’s commitment to both style and individuality.